Content Marketing for Growth-Focused Brands
Content continuously attracts customers to your store
Ads bring customers to your store, as long as you keep paying for those ads. However, high impact content continuously attracts customers to your store long after the content was initially published.
Content marketing works well for ecommerce brands because it creates opportunities to build brand trust and provide additional avenues for customers to discover your online store. This content helps educate potential customers on the products that you sell and how it directly benefits them which leads to higher checkout conversion rates, ultimately giving your store an edge over the competition in your segment and establishing your brand as a thought leader.
Kuia specializes in creating effective high performance content that drives customers to your online store and increases your store’s revenue.
SERVICES WE PROVIDE
We’ll create quality evergreen content that drives customer growth and increases sales .
Our team of Content Marketing Specialists work one-on-one with you to understand your goals, learn about your target customers, and create a plan to identify your KPIs and achieve success.
HOW IT WORKS
We use your customer and prospect personas, comb through data to research exactly what has and has not worked for you, and look at what your competitors are doing to find the gaps we need to make stand out content.
Even if you already have an idea of the content you want, your Kuia team will work with you to ensure it’s executed perfectly.
Creating engaging content is fine, but making sure your content is built to meet your goals and matches your brand is better.
We don’t just make your content and send you on your way. We make sure your content is properly placed on your website, SEO friendly, and ready for social shares.
This is when our expert content marketing team does what they do best… creating your content!
What’s even better is that there’s nothing for you to do. Our process is detailed, transparent, and thorough to ensure every piece of content meets or exceeds the quality you’re expecting.
— A/B Test
Once your content is created and published we start tracking the KPIs for your campaign.
We measure your content’s analytics to create A/B tests that will help us squeeze more revenue, qualified leads, and social shares.
We then iterate and improve the content based on the metrics and insights discovered from the A/B tests.
Now that we’ve learned what works, we will plan and create more content to drive your business goals.